This website is owned and operated by Optimum Patient Care Limited (OPC); Company Number: 10271714 (hereinafter referred to as “we”, “our” and “us” in this website Privacy Policy). By using this site, you agree to the website Privacy Policy which is set out on this page. The website Privacy Policy relates to the collection and use of personal information you may supply to us through your use of the website.


We reserve the right, at our discretion, to modify or remove portions of this website Privacy Policy at any time. This website Privacy Policy will be reviewed periodically. Please check back frequently to see any updates or changes to our Privacy Policy. This website Privacy Policy is in addition to any other terms and conditions applicable to the website. We do not make any representations about third party websites that may be linked to or from our website.


We recognise the importance of protecting the privacy of information collected about visitors to our website, in particular information capable of identifying an individual (“personal information” or “personal data”). This website Privacy Policy governs the manner in which your personal information, obtained through the website, will be dealt with. We welcome your comments and feedback.


Who We Are


  1. Optimum Patient Care Ltd (OPC) is a not-for-profit social enterprise with over 13 years of working to support patient care and research in primary care in the UK. We provide clinical review and reporting services, research support services (observational, database, clinical trials), and data services in primary care.


  1. We are a registered data controller with the ICO. ICO Registration number: ZA197058.


Collecting Information from Users


We shall collect the following information from users to the website:

  • The IP address you use to access
  • The URLs of any of our web-pages which you visit and the time of such visit.


In order to collect the above information, we use the following tools and services:


Cookies:          We use persistent cookies on our website. A cookie is a small information file that is transferred to a user’s computer. Our cookies have an expiration date set 24 months from the most recent website visit date. These cookies are retained to allow analytics to differentiate between visitors to facilitate and assist with the improvement of the website. You can find out more about how to manage cookies at


Analytics:        We use a third-party service, Google Analytics, to collect visitor behaviour patterns such as IP addresses and the number of visitors to different parts of the website. The processing of this information does not identify any visitors. We make no attempt, nor allow Google to make any attempts, to find out the identities of the visitors to our website. This information is collected in aggregate and therefore cannot be traced to any individual user. This information is retained for 26 months. You can find out more about Google’s privacy policy at


Personal Information or Data


Personal information or personal data relating to visitors to our site is collected only when knowingly and voluntarily submitted. We may need to collect such information to facilitate and assist with user experience and the improvement of this website or to provide you with further services as requested.  This Privacy Policy is intended to protect your personal information from being dealt with in any way that is inconsistent with applicable privacy laws governed by English law.


The additional personal data we collect from users who complete a form or contact us may include:

  • Your name and title
  • Your organisation’s name
  • Your email address and/or phone number
  • Your job title or role


By consenting to the use of cookies and analytics, and continuing to use our website, you are consenting to the processing of your personal data.


Use of Information


Personal information that visitors submit to our site is used only for the purpose for which it is submitted or for such other new purposes that are related to the original purpose, unless we disclose other uses in this website Privacy Policy or at the time of collection. Copies of correspondence sent from the website, that may contain personal information, are stored as archives for record-keeping and back-up purposes only.


We reserve the right to use information we collect about you:

  • to administer our site and for internal operations, including troubleshooting, data analysis, testing, research, statistical and survey purposes;
  • to respond to your enquiry;
  • to improve our site to ensure that content is presented in the most effective manner for you and your computer; and/or
  • as part of our efforts to keep our site safe and secure.




When we collect personal information directly from you, we will take reasonable steps at or before the time of collection to ensure that you are aware of certain key matters, such as the purposes for which we are collecting the information, the organisations (or types of organisations) to which we would normally disclose information of that kind, the fact that you are able to access the information, and how to contact us.


If we use or disclose your personal information for a purpose (the “new purpose”) other than the main reason for which it was originally collected (the “original purpose”), to the extent required by the Data Protection Act 2018 we will ensure that:

  • the new purpose is compatible with the original purpose; or
  • you have consented to the use or disclosure of your personal information for the new purpose; or
  • the use or disclosure is required or authorised by or under law.


By using our website, you give us the right to share your personal information with any member of our group, which includes our subsidiaries, our ultimate holding company and its subsidiaries, or any entity under common control with us.


We reserve the right to disclose your personal information to third parties:

  • in the event that we sell or buy any business or assets, in which case we may disclose your personal data to the prospective seller or buyer of such business or assets; or
  • if we are under a duty to disclose or share your personal data in order to comply with any legal obligation, or in order to enforce or apply any other agreements; or to protect the rights, property of safety of us, our customer, or others.




We strive to ensure the security, integrity and privacy of personal information submitted to our sites, and we review and update our security measures in light of current technologies. Unfortunately, no data transmission over the Internet can be guaranteed to be totally secure. Any transmission of data is at your own risk.


We will take all reasonable steps to protect the personal information you transmit to us online. Once we receive your data, we will take all reasonable steps to ensure its security on our systems.


In addition, our employees and the contractors who provide services related to our information systems are obliged to respect the confidentiality of any personal information held by us. We are not responsible for events arising from unauthorised access to your personal information.


Our site may provide links to websites outside of our own. These linked sites are not under our control, and we cannot accept responsibility or liability for the conduct of companies linked to from our website or for their privacy policies. Before disclosing your personal information on any other website, we advise you to examine the terms and conditions of that website and its privacy statement.


Your Rights


Under the Data Protection Act 2018, you have the right:

  • To request information about how your personal data is processed
  • To request a copy of that personal data
  • To request the correction of any inaccurate personal data
  • To raise an objection about how your personal data is processed
  • To request that your personal data is deleted if there is no longer a justification to keep it
  • To ask for the restriction of the processing of your personal data in certain circumstances
  • To lodge a complaint with the Information Commissioner, an independent regulator


For any requests relating to the above, please submit them to our Data Protection Office on the contact details provided below.


Complaints and Questions


If we become aware of any ongoing concerns or have any questions relating to our website, we will take these concerns seriously and work to address them. If you have any queries relating to our Privacy Policy or you have a complaint, please contact us:


Data Protection Office

Optimum Patient Care Ltd

5 Coles Lane, Oakington, Cambridge, CB24 3BA

Fax: 01223967458

Tel: 01223 967873



If you wish to make a complaint to the Information Commissioner, being an independent regulator, they can be contacted at:


Information Commissioner’s Office

Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF

Tel: 0303 123 1113



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